For sure, because most of the coffee you can buy is far too cheap! How can 500 g of roasted coffee sometimes cost less than 3 Euros if it takes care and harvest of an entire coffee tree in one season, as well as the processing of coffee cherries, the transport from the tropical region to us, the roasting of the coffee, packaging and the sale, plus additionally the coffee tax of more than € 1 in Germany?
Before I write about the price increase, let’s take a look at the past two years, when the coffee price decreased massively.
Why did the coffee price drop dramatically in 2018 and 2019?
There is no fixed price for green coffee. It varies depending on the variety and quality. It is usually sold through contracts, the execution time and costs of which are determined in advance (futures). The price fluctuates very strongly and depends on the terms, above all on weather and harvest conditions as well as inventory levels.
Coffee producers have already suffered from the price drop in recent years. Many coffee farmers tried to increase their yield under the price pressure. This led to ever larger monocultures, depleted soils, ever lower wages and sometimes even child labor. In particular, the world’s largest coffee producer, Brazil, with a market share of almost 40%, depressed the low world market prices due to good harvests and stocks and the low wages of the plantation workers.
Between the all-time high of 300 US cents in 2011 and May 2019, the price for 1 US pound of green coffee dropped 67 %! The scrimper buying at Aldi was certainly happy.
However, some farmers from Brazil, Guatemala or Colombia had to give up growing coffee. Because the sales price was now below the production costs. Until October 2019, the fixed customer prices was so low that even Starbucks supported its suppliers, which are primarily located in Mexico, El Salvador, Guatemala and Nicaragua, with a special payment of USD 20 million in order not to lose them.